For the past few months we have been working with Hobson’s Choice in partnership with Waypoint Marketing. The project has been amazing as we have worked hand in hand with the Hobson’s Choice team, Adam and Louise from Waypoint, through a rebranding, positioning, tone of voice, materials redesign, storefront design update and now the new website release. The whole caboodle you might say and we think you will agree the results are wonderful.

This website development demonstrates what we believe to be fundamental in the presentation of a business: The use of a story to bring the visitor on a journey of discovery as the layers of the website are revealed to show the depth of knowledge and experience that are routed in this luxury bespoke kitchen designer and manufacturer.

The website, built on Squarespace, uses some particularly cool features to deliver a unique user experience when you compare it alongside other kitchen companies. There are different sections to the site that have a particular personality to them, from the story telling of the journey, through to the editorial of their portfolio and indeed to the magazine style presentation of their news, events, and recipe collection.