The Challenge

The Summit team were challenged by Mitchell Bridges to create an updated website for their brand, to improve the look, the user experience and the performance of the website. The new website needed to reflect Mitchell Bridges existing, strong position in the market.

The digital application

The Mitchell Bridges website was constructed using Webflow due to its superior performance, rapid construction pace, and the client's preference for straightforward website editing. We think that Webflow provides significant value to our clients by empowering them to easily add content and make future edits to the website without requiring advanced technical expertise. Webflow was also the obvious choice for Mitchell Bridges due to their aim to improve the performance of the website, as it is preferred by Google.

Whilst designing the website for Mitchell Bridges, we carefully considered the user journey and came to the decision to simplify the website and the amount of pages there were for the customer to navigate.

We created a video loop for the homepage to visually showcase the bridges Mitchell Bridges have on offer and their different uses to their customers.

During the website build, we worked alongside the Mitchell Bridges team to write their initial blog posts for the launch, which now allows them to take the ropes to continue writing new content to publish to their new website.

The results

Once the website was up and running, we ran a report on the Mitchell Bridges website and below are the results.

We couldn’t be more pleased with the results Mitchell Bridges is getting for Performance, Accessibility, Best Practices and SEO!

We have also set up an intelligent reporting dashboard, where Mitchell Bridges can continue to monitor the performance of their website, as well as their social media activity.