Transforming digital presence for national container supplier
About
Willbox
Willbox is a national container and site accommodation supplier with headquarters in Southampton, Hampshire. Part of the Williams Shipping group founded in 1894.
Willbox has over 25 years of experience serving the entire UK through strategically located depots, providing container hire and sales to businesses across the country.
Willbox's WordPress limitations
The company's existing WordPress website was creating operational challenges with outdated plugins and difficult content management. Poor site performance was affecting customer experience and limiting their ability to capture qualified enquiries efficiently.
Why Willbox chose Summit Digital's Webflow expertise
Building on our successful partnership with Williams Shipping, Willbox chose Summit Digital for our proven track record in delivering high-performance websites that businesses can manage independently. Our collaborative approach and understanding of operational requirements made us the natural choice for their digital transformation.
Summit Digital's strategic website transformation approach
We began with comprehensive strategic planning using Miro boards to map customer journeys and website architecture. This foundation ensured every technical decision supported Willbox's business objectives while creating intuitive user experiences.
Our Webflow development provided the performance and flexibility Willbox needed, eliminating the plugin conflicts and maintenance headaches of their previous WordPress site. The visual editing capabilities meant their team could confidently manage content updates without technical dependencies.
Advanced features delivered:
- Bespoke enquiry system integrated directly with Salesforce for seamless lead management
- E-commerce functionality enabling second-hand container sales with streamlined purchasing
- Advanced SEO implementation preserving existing rankings while improving search performance
- High-performance hosting delivering faster loading speeds and improved user experience
Measurable results and website performance
Technical Excellence
- 95% Performance score delivering exceptional speed and user experience
- 95% Accessibility score ensuring the website works for all users
- 100% Best practices score demonstrating technical excellence and security
- 100% SEO score maximising search visibility and organic traffic potential
- Seamless Salesforce integration connecting enquiries directly to their CRM system
- E-commerce capability enabling new revenue streams through second-hand sales
User Experience Enhancement
- Simplified enquiry process allowing customers to specify exact requirements easily
- Mobile-optimised experience ensuring consistent performance across all devices
- Intuitive content management empowering the Willbox team to update content independently
Ready for advanced development results?
Willbox's transformation demonstrates how strategic thinking combined with advanced technical implementation can overcome operational limitations whilst creating new business opportunities. If you're facing similar challenges with outdated technology limiting your growth, let's discuss your requirements.
