Complete brand and website transformation for Alpine ski specialists
About
Zuba
Zuba has been creating exceptional ski experiences in the Alps since 2003, originally establishing themselves in Italy's Monterosa Ski Area before expanding throughout the Aosta valley.
They now operate in premium resorts including Alagna, Cervinia, Champoluc, Courmayeur and Gressoney, specialising in seeking out small Alpine resorts that offer authentic tradition, distinctive character, and outstanding skiing.
Zuba's post-COVID rebranding challenge
After being closed since COVID, Zuba needed a complete brand refresh and website transformation that would reposition their Alpine ski business for growth whilst capturing the magical mountain experience they provide to customers.
Why Zuba chose Summit Digital's Webflow expertise
Zuba recognised this wasn't just about updating their website – it was also about repositioning their brand for post-COVID growth. They needed a partner who could handle both sophisticated booking integrations and create an inspiring Alpine experience online.
Summit Digital's strategic brand and Webflow development approach
The rebrand kept their distinctive blue whilst adding pink that reflects the stunning alpenglow in the Monterosa region. The new logo introduced fluidity with ski elements incorporated where the Z and A 'flick', and we streamlined their name from 'Zuba Ski' to simply 'Zuba'.
For the Webflow development, we built a sophisticated booking system with intelligent recommendation algorithms and advanced accommodation filtering using Webflow CMS Collections and Finsweet Attributes.
The system handles complex ski holiday enquiries whilst maintaining an intuitive user experience that drives bookings.
Advanced features delivered:
- Custom booking system with intelligent accommodation recommendations
- Advanced filtering using Webflow CMS Collections and Finsweet Attributes
- Optimised form performance for complex travel booking data
- 'Be Inspired' content section to guide holiday planning decisions
Measurable results and website performance
Technical Excellence
- Outstanding accessibility scores ensuring the site works for all users
- Superior SEO performance helping potential customers discover Zuba's offerings
- Best practice compliance across all technical standards
- Optimised booking system handling complex enquiry data efficiently
User Experience Enhancement
- Simplified booking process making it easier for customers to define requirements
- Intelligent recommendations suggesting relevant accommodation options
- Mobile-optimised experience for planning trips on any device
Ready for advanced Webflow development?
If your business needs a digital presence that captures emotional appeal whilst providing practical functionality, we'd be delighted to discuss how we can help. Many travel and experience businesses face similar challenges: balancing inspiration with usability.
