Complete digital transformation for fundraising specialists
About
Jumblebee
Jumblebee specialises in charity auction fundraising for schools and charities across the UK. Their platform enables organisations to run successful fundraising campaigns through both online auctions and on-site event management.
Jumblebee's digital transformation challenge
The existing website suffered from outdated design, missing calls to action, inconsistent branding and poor search visibility. Most critically, potential customers couldn't understand the different services or identify which solution matched their needs, hampering their goal to drive more online auction adoption.
Why Jumblebee chose Summit Digital's Webflow expertise
Jumblebee needed partners who could tackle both strategic clarity and complex technical integration. Our collaborative approach to understanding their business model and audience segments, combined with proven Webflow integration capabilities, made us the natural choice for their complete digital transformation.
Summit Digital's strategic rebranding approach
Our strategy sessions revealed fundamental clarity issues around product positioning and audience segmentation. We developed comprehensive customer journey maps and audience definitions before any design work began. The resulting sitemap and wireframes reflected clear pathways for different user types, ensuring each visitor understood exactly which solution matched their needs.
Following strategic clarity, we delivered a complete rebrand that established consistent visual identity across all touchpoints. The new brand system provided clear differentiation between products whilst maintaining cohesive messaging that resonated with schools, charities, and fundraising organisations.
Advanced features delivered:
- Seamless auction platform integration maintaining real-time data synchronisation
- Multi-audience navigation system guiding different user types to relevant solutions
- Advanced CMS structure enabling easy content management across product categories
- SEO-optimised architecture improving search visibility for fundraising-related queries
Measurable results and website performance
Technical excellence
- 96% best practices score demonstrating exceptional code quality and performance standards
- 100% SEO rating ensuring maximum search visibility and organic traffic potential
- 90% faster page loading dramatically improved user experience and search rankings
- Mobile-first responsive design ensuring accessibility across all devices and user scenarios
- Seamless backend integration maintaining full auction functionality without performance compromise
User experience enhancement
- Clear audience segmentation directing schools, charities, and individuals to appropriate solutions
- Strategic calls to action positioned throughout user journeys to maximise conversion opportunities
- Consistent brand experience reinforcing trust and professionalism across all interactions
Ready for strategic transformation results?
Your website should eliminate confusion and guide prospects to conversion. If you're struggling with unclear messaging or complex integration requirements, we'd love to discuss how strategic thinking can transform your digital presence.
