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Strategy

Website planning that transforms growth plans into results.

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Conversion-focused designs that guide visitors to action

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Expert Webflow development delivering reliable performance and integrations

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Complex integrations connecting websites to business-critical systems

Ongoing support

Continuous optimisation keeping your website driving results

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Project process and timeline

Project process and timeline

Do you handle urgent website fixes for existing clients?

While our focus is comprehensive projects and ongoing partnerships, we help existing clients with urgent issues through our retainer support. If you're looking for quick fixes rather than strategic improvements, we're probably not the right fit. We build lasting solutions, not temporary patches.

What's included in the website design process?

A complete design system including homepage, key pages, mobile optimisation, brand application, and development specifications. Everything needed to create a website that drives business results while reflecting your professional standards.

What happens if we don't like the initial website design concepts?

Our strategic foundation and collaborative process minimise this risk. If revisions are needed, our structured feedback process ensures changes support both your preferences and conversion objectives.

How is strategic web design different from regular website design?

Strategic design prioritises conversion and business results over aesthetic trends. Every design decision is evaluated against its potential impact on lead generation. While the result is visually impressive, the primary goal is business performance, not design awards.

How long does the website design process take for a Webflow project?

It takes 8-12 weeks for comprehensive design development, including research, creation, and refinement. This happens as part of our 4-6 month design to launch timeline. Strategic design takes longer but eliminates costly revisions and ensures results from launch.

How do you measure strategic success for website projects?

We define specific, measurable outcomes during strategy development, for example: lead volume targets, conversion rates, user engagement metrics. Success is measured against these predetermined goals, not vague improvements.

What's included in the strategic planning phase of a Webflow website project?

A complete strategic framework including business goal alignment, user journey mapping, conversion strategy, content architecture, technical requirements, and success metrics. Everything needed to guide design and development decisions.

What happens if our business goals change during the website project?

Strategic plans are designed to be adaptive. Our framework accommodates business evolution while maintaining core strategic direction. Regular reviews ensure your website strategy stays aligned with business ambitions.

What happens if the project scope changes?

Real businesses evolve, and we understand that. We handle scope changes professionally with clear communication about timeline and budget impacts. Flexibility is built into our approach; we're partners in your growth, not just suppliers following a rigid plan.

How long does the strategic planning phase take for a Webflow project?

It takes 6-8 weeks for comprehensive strategic planning, including discovery, analysis, collaborative development, and documentation. This happens before our 4-6 month design to launch timeline. Strategic thinking eliminates revisions later and ensures results from day one.

Why do you start with strategy before design for Webflow websites?

Strategy determines whether your website will generate leads or just look impressive. Without strategic foundation, even beautiful websites fail to deliver business results. We've seen too many expensive redesigns that don't improve performance because they lacked strategic thinking.

How long does a Webflow project typically take?

Typically 4-6 months from strategy to launch. This respects your business demands while ensuring we deliver results that justify your investment. Our streamlined collaborative methodology ensures efficient progress without overwhelming your schedule.

How do you ensure project quality throughout?

Quality assurance is integral to our process. We conduct regular reviews and feedback sessions throughout the project. Continuous testing, performance monitoring, and collaborative refinement ensure we consistently deliver exceptional results that drive business growth.

What's included in each project phase?

Strategy phase covers discovery, planning, and technical requirements. Design phase includes wireframing, visual design, and user experience optimisation. Development phase covers build, integrations, and testing. Launch phase includes training, documentation, and go-live support.

Do you work with our existing marketing team?

Absolutely. We love working with in-house teams. We train them, support them, and ensure they can manage the site confidently post-launch. It's about collaboration and empowerment, not replacement. Your team's insights are valuable to the project.

How many revisions are included in the project?

We don't work with revision limits. We work collaboratively until you're completely satisfied. Our reputation depends on your success, so we make sure it's right. The collaborative approach means most 'revisions' are actually strategic refinements made together.

How does your collaborative process work?

Maximum input, minimum disruption. We handle most of the detailed work independently - collaboration happens at key strategic moments. Structured decision points ensure your input when it matters most. We respect that you're running an established business with limited time.

What if we're too busy to collaborate effectively?

We've designed our process for busy executives running substantial businesses. Strategic input happens in scheduled, efficient sessions. No micromanagement required; just decision-making when it counts. Our streamlined methodology ensures efficient collaboration without overwhelming your schedule.

How long does it take to build a high-converting Webflow website?

Typically 4-6 months from initial strategy to launch. This timeline respects your business demands whilst ensuring we deliver results that justify your investment. We've designed our streamlined collaborative methodology to get maximum input with minimum disruption to your day-to-day operations.

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Ready to work with Webflow experts who understand your ambitions?

Let's discuss how we can help you achieve your growth goals.

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Creating high-converting websites that consistently drive leads. 
23 years of expertise. Webflow Enterprise Partner.
Winchester, Hampshire
01962 388 888
studio@summit-digital.co.uk
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